I founded Whitewall Media in 2013 as a specialized social media management and advertising agency. Over the years, I’ve been incredibly excited to see it blossom into a full boutique agency managing all things marketing.
I was born and raised in Miami, and currently call Fort Collins, Colorado my home. I love to get really involved in every community. This is a huge reason as to why I’m so grateful to have a strong team of branding experts, content producers, and account managers. Some of my recent forays include acting as the Marketing Director for a stellar veterans assistance organization known as VAREP Miami, serving as the Vice-President of the BNI Action networking group, and acting as President for the Circumnavigators Club – Miami Chapter. I’m also a proud SAL member in the American Legion.
Before marketing I lived and breathed financial operations for the better part of a decade, managing a Registered Investment Advisory firm for several years during the Great Recession. And before that I graduated from the University of Miami, where I learned a lot about business management, political science, and the nature of people through a wonderful course of study called Cultural Anthropology. This combination of operational and financial analysis, bureaucratic maneuvering, and study on different cultures has fused to create a wonderful foundation for my approach to marketing.
MIRTLE PEÑA-CALDERONVice President
Mirtle is the heart of our operation!
Mirtle is Whitewall Media’s internal facing manager, keeping all the minions in line at Whitewall Media. Some of the many teams that Mirtle oversees include: Branding and Design, Web development and SEO, Content Production from daily social media posts to monthly newsletters, Advertising Management, Video Production, Event Management, and our ongoing Reporting and Analytics.
She occasionally has time to breathe. In those moments she manages and trains a wonderful intern team to become the greatest of all minions, and bosses in their own right. #TeamMirtle
Sydney SmithBranding Director
Sydney is cray importânt. Sydney is our Branding Director – making sure that brands look on point every day. Kind of like when someone tells you that you have something in your teeth, she notices that kind of stuff, but for brands.
Your logo needs to look good, your website needs to look good, your social media banners and posts and ads need to look good. Heaven forbid you don’t have a branding guideline document with precise fonts and color palettes chosen to maintain a consistent and uniform feel across all your collateral. She’ll help you sort it out.
She’ll even make sure your printed gear has swag: business cards, shirts, tents, banners – you name it.
All hail the Syd. #TeamSyd
Gaius BenbowCreative Director
Gaius is a frieken rock star. Mic drop.
But to pick the mic back up and continue… he has been an art teacher, graphic designer, and returned to school for his BFA at Parsons School of Design, freelance Art Director, a co-founder of a boutique studio and the sole Digital Art Director for MTV. MTV man. For real.
This is a man that sees every shift in life as a new opportunity to learn and grow as a designer and most importantly as a human. Gaius has a range of experience that allows him to connect with almost everyone on some level – which helps immensely as a designer and as a creative leader. Great ideas come from a larger knowledge, created from life and human interaction.
Daniel TaylorMarketing Director
As Marketing Director, Daniel is the face of Whitewall Media – interacting daily with clients, partners, and prospects. He will take time to understand your business operations and revenue streams, develop a multi-stage plan for business development and sales growth, and offer you with weekly reports and meetings to keep you updated on every campaign. He works closely with Mirtle to ensure the full team is working hard on every front.
Educated at the University of Florida, he received a bachelors in Business Administration and Spanish and a Masters in International Business from UF’s Hough Graduate School of Business. Daniel brings 3 years of Finance and Commercial Real Estate experience as an Associate for a Real Estate Investment Trust owned by Lennar.
A Miami native, his personal interests include fishing, volleyball, spearfishing, travel and photography.