The Holiday Season is nearly nipping at your nose. Pumpkin spice latte’s have been spilled in many an Uber, and stores are stocking up on fall scented candles and multi-colored leaf decorations. It’s time to make sure your brand is prepared for the biggest sales season of the year. Getting your brand ready for the holidays might seem overwhelming but…

Social Media Content  Social Media is big. Facebook alone has over 1 billion account holders and 2.3 active monthly users. There are around 21 major social media sites such as Twitter, Instagram, Facebook, WhatsApp, Youtube, Messenger, WeChat, Tumblr, and more.  New clients often ask us when we come up with a content plan of action, what’s the primary difference between

  Although social media is a large part of the web, the web is huge. There are over 2 billion websites, over 350 million registered domains, and online sales, which keep rising dramatically, amounting to roughly $3.5 trillion per year. Google alone produces 3.5 billion searches per day.  All this according to Hosting Tribunal and Oberlo  The biggest advantage of

Businesses that you feel understands you, use a secret element called Audience Segmentation.  This means that businesses you feel are relevant to you, targeted you based on data to make you feel that way.    What is audience segmentation?    Audience segmentation is the key ingredient to send the right message that will have your consumers react positively.  It is

Let’s explore what local marketing means and how you can maximize your business using these tools in 2020.    What is local marketing?  Local marketing is a strategy that we use here at Whitewall Media because it is effective. Simply put, local marketing targets audiences close to the location of the business with messages that reflect the local market. A business

As business owners, it’s essential to understand how your marketing tactics and strategies will change over time with the 6 Stages of the Product Life Cycle. Understanding the cycle is the key businesses need to make decisions on how to grow and mature in the marketplace. Stages of the Product Life Cycle Development Introduction Growth Maturity Saturation Decline   1.Development

First and foremost, a social media agency should take your brand’s social media from “a thing you do” to “a thing that makes you money” With an estimated 2.65 billion people worldwide using social media, it’s no mystery that having a social media account for your business has the ability to increase visibility – and sales – tremendously. But a

While websites do different things – inform visitors, sell merchandise, and provide contact points – they all share a commonality in the love and effort that should go into the user experience. Your website is the fundamental cornerstone of your online presence, and when a prospect wants to learn more about you and make a judgement about your business, they

In 2018 the number of website accessibility lawsuits filed in federal court increased by 177%. Heavy hitting lawsuits surrounding ADA compliant websites are cropping up all across the country – most of them in New York and (South) Florida! And while these states are often considered litigation capitals filled with “opportunists” – to be polite – we ought still accept….