Our approach to marketing
At Whitewall Media, we focus on three main principles to create an effective sales funnel:
👀 Discovery strategies ensure your brand gets in front of tens of thousands of micro-targeted eyeballs each month.
💰Conversion strategies ensure we are moving these audiences from potential prospect to loyal customers.
❤️ Retention strategies ensure we maximize the value of each relationship, through repeat business, reviews, and referrals!
Digital Advertising for:
- Yelp, and more!
The Whitewall Difference: Iterations. Through strategic A/B testing, we test many audiences along with many image/copy variations to truly optimize your funnel.
Search Engine Optimization (SEO)
- Review website speed and performance
- Compare local competitors and develop benchmarks
- Optimize your meta tags, descriptions, and headers
- Speed up the website by reducing the amount of code used
- Optimize text and keyword use across your website
- Reduce and optimize the size of images and video files
- Review hosting platform and capabilities
- Assist in the development of back links: reputable sites that link back to your website
Social Media Management
- Develop monthly theme calendars
- Discover + create content for distribution
- Engage with users on your platforms and act as customer service
- Engage with other users across the internet as your brand
- Monitor + police the brand profiles and brand reputation
- Work with tracking tools like Facebook Pixel and LinkedIn Insight Tag
- Provide in-depth monthly reporting
- Social media posts
- Email templates
- Blog posts
- Website copy
- Business Presentations
- Responsive Design (Mobile Friendly)
- Latest code and security features
- E-commerce payment gateways
- SEO analysis + overhaul
- Integration of software or tracking tools: HubSpot, Google Analytics, Facebook Pixel, LinkedIn Insight Tag, and more!
- Automatic emails from your website
- Ongoing newsletters
- Segmented audiences
- Design, implementation, analysis
Design + Branding
- Business name selection
- Logo refresh or design
- Business Cards + Stationery
- Web + email design
- Animation storyboarding
- Video or picture editing
- Brand guideline document: font, color, and logo use
- Automatically record every interaction a customer or prospect has with your brand
- “Score” prospects based on visits to the website, certain actions they have taken, or length of time in the sales funnel
- Set up automatic emails that trigger based on specific activity, like registration confirmations or abandoned cart emails
- and more!
Reporting + Analysis
- Establishment of benchmarks
- Weekly and monthly reporting
- Integrate tracking features into social media, email, and the website to create seamless “analytics” environment across the brand
- Data-based analysis of each stage of each sales funnel
- Plain-language analysis of each stage of each funnel