Our approach to marketing
At Whitewall Media, we focus on three main principles to create an effective sales funnel: Discovery, Conversion, and Retention.
Discovery ensures your brand is being seen by tens of thousands of people each month.
Conversion means you are getting people to try the company for the first time. You are moving them from brand awareness to customers.
Retention focuses on maximizing the value of each relationship. Whether that means repeat business, reviews, or referrals!
Digital Advertising Strategy + Implementation for:
- Google Adwords
- Facebook + Instagram Ads
- LinkedIn Ads
- Twitter Ads
- Yelp Ads
- and more!
*Advice is free, ask us today how your brand can reach new people, or retarget existing audience profiles with advanced advertising strategies.
Search Engine Optimization (SEO)
- Review website speed and performance
- Compare local competitors and develop benchmarks
- Optimize your meta tags, descriptions, and headers
- Speed up the website by reducing the amount of code used
- Optimize text and keyword use across your website
- Reduce and optimize the size of images and video files
- Review hosting platform and capabilities
- Assist in the development of back links: reputable sites that link back to your website
Social Media Management
- Develop monthly theme calendars
- Discover + create content for distribution
- Engage with users on your platforms and act as customer service
- Engage with other users across the internet as your brand
- Monitor + police the brand profiles and brand reputation
- Work with tracking tools like Facebook Pixel and LinkedIn Insight Tag
- Provide in-depth monthly reporting
Copywriting + Content Development
- Social media posts
- Email templates
- Blog posts
- Website copy
- Business Presentations
- English / Español
Web Design + Development
- Refresh an existing site
- Develop a new site, big or small!
- User Experience (UE) analysis
- User Interface (UI) graphic design
- SEO analysis + overhaul
- Integration of software or tracking tools: HubSpot, Google Analytics, Facebook Pixel, LinkedIn Insight Tag, and more!
- Monthly or quarterly newsletters
- Three-piece (“drip”) campaigns
- Automatic emails from your website
- We can work on any platform!
Design + Branding
- Business name selection
- Logo refresh or design
- Business Cards + Stationery
- Web + email design
- Animation storyboarding
- Video or picture editing
- Brand guideline document: font, color, and logo use
- Optimize a Customer Relationship Manager (CRM) to automatically record every interaction a customer or prospect has with your brand
- Integrate tracking features into social media, email, and the website to create seamless “analytics” environment across the brand
- “Score” prospects based on visits to the website, certain actions they have taken, or length of time in the sales funnel
- Develop sophisticated sales funnels for various different audiences, and track users from brand awareness down the sales funnel
- Set up standard automatic emails that trigger based on website activity, like registration confirmations or abandoned cart emails
- and more!
Reporting + Consulting
- Establishment of benchmarks
- Weekly and monthly reporting
- Integration of advanced tracking tools web-wide
- Data-based analysis of each stage of each sales funnel
- Plain-language analysis of each stage of each funnel
- Total value of each marketing campaign
- Consulting on the value of marketing for goals like: brand awareness, brand revenues, market penetration, business expansion, employee happiness, customer service capability, and customer satisfaction levels