Miami Seaquarium is one of oldest aquariums in the United States, and hosts over 500,000 visitors to the aquarium annually. Whitewall Media was able to assist Miami Seaquarium with social media advertising to promote park activities and events as well as limited time promotions and discounts. We targeted current fans and followers and we targeted micro-targeted new demographics in South Florida like clusters of parents, teachers, and first responders – to put the most relevant promotion in front of the right people at the right time.