What is Local Marketing and How Does it Work?

June 1, 2020

Let’s explore what local marketing means and how you can maximize your business using these tools in 2020. 

 

What is local marketing? 

Local marketing is a strategy that we use here at Whitewall Media because it is effective. Simply put, local marketing targets audiences close to the location of the business with messages that reflect the local market. A business using local slang and influencers can attract customers living nearby because it is familiar and appealing to their lifestyle.

 

 

 

 

An example of this is our Miami-based client, La Lechonera. The majority of the population in Miami is Hispanic therefore, La Lechonera targets their local audience by creating content in Spanish and appealing to something they may relate to. 

 

 

 

 

 

 

 

How it works: 

You don’t need millions of dollars to gain an audience. Let these ideas simply be an inspiration to set goals as a business owner.

1. Support a cause 

Brands that lead a cause marketing campaign can also be applied to local marketing. One way to begin this type of campaign is by conducting market research on social issues important to your target audience and supporting their cause. 

2. Personalize your efforts

Personalization is a key component to local marketing and it doesn’t have to be expensive. For example, many times WhiteWall would write messages that relate to the Cuban demographic instead of the general Hispanic population for La Lechonera to make their consumers feel special. 

Another way companies personalize their brand is by-merchandise. Starbucks is one company that sells location-based mugs that make people proud of where they live or may even be collected as souvenirs. 

3. Start a conversation

Opening your target audience by starting a campaign about issues they want to talk about is a great way to open up conversations and get them engaged in your business.

4. Hosting and attending local events

The best way to know your local audience is to speak to them. Hosting and attending local events is a great way to have your brand recognized by the community. It will also help your audience feel more connected to your brand and can be very fun for everyone involved!

The best part about all of this is that you don’t have to worry about any of this! WhiteWall Media can take care of all your marketing needs. Just give us a call or send us an email to learn more about how we can help you.

 

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