Jerr-Dan is a member of the Oshkosh Corporation family of companies (NYSE: OSK). Headquartered in Hagerstown, Maryland, they proudly manufacture their vehicles in McConnellsburg, Pennsylvania. With over a half century of business experience, Jerr-Dan has formed a reputation of being an industry leader in the towing and recovery business. Jerr- Dan’s quality line of towing and recovery products combined with more than 25 patents worldwide allows it to differentiate itself within the market.

The Whitewall team created a tailored marketing strategy to grow Jerr-Dan’s social media accounts, generate leads, and increase brand visibility through targeted advertising nationwide. At the time, we advised their marketing team on specific algorithm changes to Facebook/Instagram that impacted the execution of our strategy. Our team also developed ‘event based’ strategies for their two largest events of the year in Baltimore, MD and Orlando, Fl.

Within our first six months, the Whitewall Media team was able to grow the Jerr-Dan social media followers by 5 fold, surpassing their national competitors, and creating a tight-nit community of tow professionals. Through Account Engagement, we were able to respond and sort hundreds of comments and inquiries while passing off the qualified prospects to the sales department. We optimized our campaigns and our micro targeting criteria in order to reduce our price per thousand Impressions from ~$8 to ~$1.92 over the first 4 months. We Reached 380,000+ users, earned 50,000+ Post Engagements, and directed thousands of users to their Website.

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