Web Content Creation is Important, Here’s Why:

August 3, 2020

 

Although social media is a large part of the web, the web is huge. There are over 2 billion websites, over 350 million registered domains, and online sales, which keep rising dramatically, amounting to roughly $3.5 trillion per year. Google alone produces 3.5 billion searches per day. 

All this according to Hosting Tribunal and Oberlo 

The biggest advantage of having a business website is that for better or worse, you own it. 

The worst that could happen to a business site is that a hosting company could ask you to take your business elsewhere.

When you have a business site, you have a 24/7 advocate for your business, and can get online for as little as $1 per month, although generally, you want to spend more because speed matters a great deal in search engine rankings, and a cheap shared hosting site may be particularly throttled by the number of query requests per day or month. 

Whitewall Media strongly recommends that as part of your content management plan, you let us analyze your hosting service. A hosting service that lets you “scale up” seamlessly and for not too much additional expense is best. 

After Whitewall Media has helped you define your online content objectives and helped define your “ideal customer persona” it’s time to go to work. 

First, determine how often you need to post and consider this statistic. According to Hubspot, companies that publish 16+ blog posts per month get 3.5X more traffic than those posting four or fewer posts per month. 

From our experience, a remarkably high percentage of companies, in particular, small companies do not add blogs to their website or have a blog that is a couple of years out of date.

Don’t believe us? Here’s what SEO Tribunal has to say. Of major companies, only 36% of Fortune 500 Companies have blogs. 

And as to small businesses, we’d put that figure at closer to 5%, if that. 

SEO Tribunal also reports that it takes a business owner an average of 3 hours 15 minutes to write a 500-word blog. 

The average small business owner is making around $70,000 per year according to Freshbooks Accounting. That means that a typical small business owner makes around $35 an hour, which means he or she invests a minimum of $113 of their time writing a single blog. 

The same blog, written by experts at Whitewall Media might have been produced with better results.

Titles with 8 words have a 21% greater click-through rate as do Titles with Questions according to Backlingo.com’s analysis of 5 million web searches. 

Meanwhile, power words like secret, powerful, ultimate, perfect, best, insane, and amazing actually reduced click-through rate by 13%. Using these words tended to stretch people’s trust and believability. 

Another big part of being on the web (although it applies to Facebook as well) is images and graphics.

According to Buffer the average amount of attention people give to a single blog is 15 seconds or less. 

That’s why the two most important parts of your blog are your headline titles, and attention captivating graphics.

Of those critical 15 seconds, around 2 to 5 seconds will be based upon a catchy title and a visual image to tell them whether your blog is worth clicking through or not.

The image has to load fast, which is a critical part of Marketing companies behind the scenes web creation, but it must be relevant and stunning. 

 

Advertising 

 

Finally, there is advertising, particularly on Google Maps and Google Search Engine results. 

The number one question that clients always ask concerning Search Engine Optimization is “how soon can you make us number 1 in Google.”

No doubt businesses realize that what Backlingo discovered from analyzing over 5 million Google searches, that the top three ranked sites get an average of 75% of the clicks.

What most business people fail to realize is that the top three businesses have been online and established for two or three years.

It is rare for a business to break into the top three easily, and that’s not as important as profitability. It’s entirely possible to have a website that only ranks #5 with Google but which makes more money than those in the top three. 

Consult Whitewall Media today to see what we can do for you.

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