Be Brand Ready for the Holidays The Holiday Season is nearly nipping at your nose. Pumpkin spice latte’s have been spilled in many an Uber, and stores are stocking up on fall scented candles and multi-colored leaf decorations. It’s time to make sure your brand is prepared for the biggest sales season of the year. Getting your brand ready for the holidays might seem overwhelming but… This is why your business needs Audience Segmentation Businesses that you feel understands you, use a secret element called Audience Segmentation. This means that businesses you feel are relevant to you, targeted you based on data to make you feel that way. What is audience segmentation? Audience segmentation is the key ingredient to send the right message that will have your consumers react positively. It is What is Local Marketing and How Does it Work? Let’s explore what local marketing means and how you can maximize your business using these tools in 2020. What is local marketing? Local marketing is a strategy that we use here at Whitewall Media because it is effective. Simply put, local marketing targets audiences close to the location of the business with messages that reflect the local market. A business The Cost of Ignoring ADA Compliance In 2018 the number of website accessibility lawsuits filed in federal court increased by 177%. Heavy hitting lawsuits surrounding ADA compliant websites are cropping up all across the country – most of them in New York and (South) Florida! And while these states are often considered litigation capitals filled with “opportunists” – to be polite – we ought still accept….