This is why your business needs Audience Segmentation

July 6, 2020

Businesses that you feel understands you, use a secret element called Audience Segmentation. 

This means that businesses you feel are relevant to you, targeted you based on data to make you feel that way. 


What is audience segmentation? 


Audience segmentation is the key ingredient to send the right message that will have your consumers react positively. 

It is the method of segmenting consumers from your target market into interests and demographics to create products for them.

You can find your target audience by knowing who is interested in your product and breaking them up into each segment, here are some of the criteria companies use:

  • Gender
  • Age
  • Profession
  • Location
  • Income or education level
  • Marital status

Audience segmentation also helps with a lead generation which ensures you’re using your marketing resources and time in the right places, and in front of the right people.


How do you start your audience research? 


The answer is simple, analytics. Social media analytics and Google analytics are a great start to learning about your segmented audience.

Once you’ve become an expert in understanding your analytical data, you can change your content specific to your demographic. For example, if you found that the majority of your users buy a certain brand from your fashion website – think about including that brand into your social media platforms.

Finding your segmented audience and creating content that matches their interest can lead to an abundant amount of success for your business. That’s what Whitewall Media does. We understand the needs and wants of our client’s audience. Reach out to us to find out more about what we can do to help your business grow and become the best version of itself. 

If you’re ready to expand your audience and reach thousands of eyes, contact us today at 305.250.2205.